Masks are required for all visitors and staff.
All examination and optical related visits are required to be scheduled.
Please see our safety procedures and pre-visit instructions here.
Call us at (636)272-1444 if you have any questions or to schedule!

alarm-ringing ambulance angle2 archive arrow-down arrow-left arrow-right arrow-up at-sign baby baby2 bag binoculars book-open book2 bookmark2 bubble calendar-check calendar-empty camera2 cart chart-growth check chevron-down chevron-left chevron-right chevron-up circle-minus circle city clapboard-play clipboard-empty clipboard-text clock clock2 cloud-download cloud-windy cloud clubs cog cross crown cube youtube diamond4 diamonds drop-crossed drop2 earth ellipsis envelope-open envelope exclamation eye-dropper eye facebook file-empty fire flag2 flare foursquare gift glasses google graph hammer-wrench heart-pulse heart home instagram joystick lamp layers lifebuoy link linkedin list lock magic-wand map-marker map medal-empty menu microscope minus moon mustache-glasses paper-plane paperclip papers pen pencil pie-chart pinterest plus-circle plus power pushpin question rain reading receipt recycle reminder sad shield-check smartphone smile soccer spades speed-medium spotlights star-empty star-half star store sun-glasses sun tag telephone thumbs-down thumbs-up tree tumblr twitter user users wheelchair write yelp youtube

Global Myopia Awareness Coalition (GMAC) Launches “Little Kid License” Myopia Awareness Campaign

Image of school aged children wearing glassesThe Global Myopia Awareness Coalition (GMAC) recently launched its “Little Kid License” campaign to continue to raise awareness of childhood myopia and the new treatment options available. GMAC, of which Treehouse Eyes is a member, invited junior racers to the go-kart track for an unexpected eye exam before heading out for some fun!

A recent survey of parents by the Global Myopia Awareness Coalition found ​​”… half of the parents reported their children spent more than four hours using electronic devices each day during the pandemic, compared to 18% of parents reporting the same behavior prior to the pandemic.”

Most children don’t notice anything is wrong with their vision until it starts to really impact their activities. Eye screenings done by a pediatrician are important, but they don’t always pick up on myopia, especially at lower levels. This is why GMAC decided it was more important than ever to raise awareness of myopia and the treatments available. Watch the “Little Kid License” video now:

In the same survey mentioned above, GMAC discovered that “… more than 70% of parents believe their pediatrician will flag any issues related to their children’s eyesight and, almost the same amount trust that their child would say something if they had vision issues.” Unfortunately, this is often not the case.

But, why is this such an important problem to face? Myopia develops rapidly as children grow. Remember, your child’s eye grows like any other part of their body as they age. Since children are prone to growth spurts, naturally their eyes are as well. Myopia occurs when a child’s eyes grow too fast, leading to blurry distance vision and greater risk for eye diseases later in life.

We know the start of the school year is insanely busy with back-to-school activities along with the everyday obligations of work and life, but it’s now more important than ever to find a provider that understands how to diagnose and treat your child’s myopia.

Give your child the tools they need to succeed! To schedule your child’s back-to-school eye exam, schedule an appointment with us or to see a list of all providers near you visit Treehouse Eyes today.